Today the first brainstorming session was on the program. Of course, everyone at one time or other has held a cookbook in their hands. Yet, how is such a cookbook constructed? Are there only recipes or is there also additional information? If yes, what topics could be of interest?
Then ideas were collected and these were categorized and priorities allocated. Was it Lok Lak, Kor Ko or Sticky Rice? Never heard of these, let alone tried and eaten. What dishes are even suitable to be cooked in other countries? Are the ingredients and spices even available? Questions and more questions that now have to be answered.
The ideas are collected and prepared, and now?
Big question mark: what to do next? In theory, ideas are easy to gather and structure. But in practice, to get to a published cookbook done is still a long way to go.
How about the photos? Who takes them, and above all, where and when? Can we ask in a restaurant to photograph finished dishes before they are served? But what is it that’s on the plate? It looks easy from the outside but is not so easy to make it happen in practice and even the idea to order a dish that will eventually make it into the cookbook has to be thought of first.
And do the Cambodian team members even know how to prepare each one of these dishes? If not, whom can we ask? Mother at home surely knows but can she speak English?
The process to turn a theoretical idea into reality is one of the most difficult. Experts call this phenomenon the „Idea-Action-Gap“, i.e. the big gap between the idea and the action required to realize it. In addition, the framework of the iiCamp makes the whole process seem even more complicated. Cambodia still feels a bit „strange“ and the Cambodians on the team have their own tasks to fulfill. It also matters that the whole team has to be kept updated, even when some individuals are not able to attend every day. Fortunately, by using a closed group on Facebook, this problem is easily solved.
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